Lonely Has Landed

Lonely Lingerie, for women who wear lingerie as a love letter to themselves.

Available in store and online at The Virtue.

Bonnie Brief Pickle

60 NZD

The Bonnie briefs come in a fine corded stretch mesh, trimmed with a soft lace. A lower cut tri brief, Bonnie gives medium coverage. Some find comfort in taking a size up from your usual. 

82% nylon, 18% spandex (main)
89% nylon, 11% spandex (contrast)
100% cotton (lining)
Diansa wears 10B and small briefs.

Bonnie Underwire Bra Pickle

110 NZD

A much loved Lonely silhouette, Bonnie features a distinctive cutaway at the centre front which gives a 'floating wire' look. Beautifully delicate, yet supremely comfortable, Bonnie is refreshed for the season in a highlight Pickle colourway. Made in a fine corded stretch mesh, trimmed with soft lace. Cup is free of darts, giving additional lift and shape. Full wire offers good support, slimline shoulder straps feature knot detail. 

82% nylon, 18% spandex (main)
89% nylon, 11% spandex (contrast)
Wumi wears 12DD and medium briefs.
Diansa wears 10B and small briefs.


Dahlia French Brief Maple

55 NZD

A French brief done the Lonely way. A classic lighter coverage shape, which is beautifully seamless under clothing. 

81% nylon, 9% spandex, 10% rayon (main)
95% bamboo, 5% spandex (lining)
Wumi wears 12DD and medium briefs.
Diansa wears 10B and small briefs.

Dahlia Underwire Bra Maple

115 NZD

Our popular Dahlia silhouette, refreshed in a soft Maple for the season. Luxurious panels of scalloped lace create a plunge neckline, and meet at the back of the neck in a halter shape. Neck section is adjustable so you can find your perfect fit. Low profile wire gives good support and a fuller shape. Underbust band drops lower through the back creating a flattering angle, and sides are boned for added structure. Beautiful keyhole details at back. Discreet stabilising elastic is used at edges to give a perfect, close to skin fit. 

81% nylon, 9% spandex, 10% rayon
Diansa wears 10B and small briefs.
Wumi wears 12DD and medium briefs.


Gigi High Waist Brief Black Dot

60 NZD

Gigi is a Lonely best seller, offered in our classic black flocked polka. The Gigi High Waisted Brief features flattering panelling with delicate slim velvet strapping. This brief provides a high level of coverage and maximum support.

90% nylon, 10% elastane
Vanessa wears 10D and medium brief.

Gigi Underwire Bra Black Dot

110 NZD

A best selling Lonely style, in our classic black flocked polka, the Gigi Underwire Bra features signature cut out detailing. The delicate slim stretch velvet straps extend from the cup into the shoulder strap. The full wire gives a higher level of support with medium lift. Gigi is loved for its superior fit and comfort. 

90% nylon, 10% elastane
Vanessa wears 10D and medium briefs.
Mercy wears 14C and medium briefs.

Lulu High Waist Brief Black

70 NZD

Our original high waist brief, in classic black. Features a full width of lace through the front panel, creating a beautiful silhouette on the body. Corded lace contrasts with a comfortable stretch mesh. Waist strap detail is soft and flexible, fastening at the back of the waist with 3 adjusters, making it easier to find your perfect fit. 

54% nylon, 36% polyester, 10% spandex

Lulu Underwire Bra Black

110 NZD

A classic Lonely silhouette, panelled in corded lace and a comfortable stretch mesh, Lulu is loved for both its support and distinctive detailing. Features bust strap detail which can be adjusted to fasten at the centre front of the bra, or fastened in a halter at the back of the neck for a simpler finish. Bust straps feature miniature adjusters so its easier to find your perfect fit. A full underwire gives good shape and subtle lift, excellent support is created with a reinforced underbust band and wider crossover shoulder straps.

54% nylon, 36% polyester, 10% spandex


Lydia French Brief Black

55 NZD

A playful French brief shape in honeycomb mesh panelled with a beautiful eyelash lace. Lace sections are slightly gathered, giving a pretty flutter look. A lighter coverage style.

92% nylon, 8% spandex (main)
82% nylon, 18% spandex (contrast)
100% cotton (lining)
Marie wears 10B and small briefs.

Lydia Midline Bra Black

99 NZD

A new silhouette, the Lydia is a playful softcup style with a flutter midline section. Made in honeycomb mesh panelled with a delicate eyelash lace. Lighter support, fastens at centre back with single hook and loop.

92% nylon, 8% spandex (main)
82% nylon, 18% spandex (contrast)
Marie wears 10B and small briefs.

Maeve Bodysuit Black

115 NZD

Features delicate rouleau strap detailing, which extends from the scalloped lace cup to a wider shoulder strap. A comfortable style, with soft flexible mesh through the body. Keyhole cut out at the back, which fastens with adjustable hook and eyes for the perfect fit. Plunge neckline, lighter support. Legline is higher cut, gusset is free of clips. 

86% nylon, 14% spandex (main)
89% nylon, 11% spandex (contrast)
100% cotton (lining)
Marie is wearing a size small.

Maeve High Waist Brief Black

60 NZD

Our popular French brief shape, reimagined with a higher waist. Lighter coverage, and seamless under clothing. Bamboo gusset. 

86% nylon, 14% spandex (main)
89% nylon, 11% spandex (contrast)
100% cotton (lining)
Diansa wears 10B and small briefs.


Maeve Midline Bra Black

110 NZD

Introducing the Maeve Midline, a new silhouette featuring delicate rouleau strap detailing at the cup. One of our most supportive softcup shapes, Maeve has a reinforced underbust band and side boning for added shape and structure. A scalloped floral stretch lace is panelled with flexible mesh, making this style super comfortable to wear. Plunge neckline, midline section. Wider shoulder straps for additional support. 

86% nylon, 14% spandex (main)
89% nylon, 11% spandex (contrast)
Mercy wears 14C and medium briefs.

Scout Softcup Bra Yellow Daisy

115 NZD

Teardrop shape softcup in a standout fluoro embroidered lace, custom made at our European mills. Lace is panelled with soft flexible mesh through the cup for superior fit and comfort. Reinforced underbust band is cased in a soft microfiber. A lighter support style. 

100% polyester (main)
87% nylon, 13% spandex (contrast)
Mercy wears 14C and medium briefs.
Marie wears 10B and small briefs.