Lola Varma Trunk Show

Midnight Sun | The new collection by LOLA VARMA

Hosted by


October 26th - 27th 2019

Book Now

We are thrilled to announce The Virtue will be hosting one of our favourite bridal wear designers Courtney Illfield and her label LOLA VARMA, showcasing her newest Midnight Sun collection.


LOLA VARMA is minimal bridal wear designed by Courtney Illfield. As a fashion and wedding photographer first, Courtney found that many women didn’t connect with the common sweep of garments, the traditional details, the dated silhouettes. For these individuals—edgy, unbound by convention—she designed a collection of unconventional bridal wear.

Marrying high fashion and everyday apparel, the separates and gowns aim to mirror the air of our era, the desires of the modern woman. Minimal and elegant, the garments honour a subtle beauty. The ivory shades of a sun-stroked plain, the sheer drapes that ripple with a warm draft, the contours of a woman’s form.

The garments encourage a woman to uncover who she is, instead of cover. Easy going and quietly confident, the Lola Varma woman is grounded in the essentials, not caught up in the immaterial. With an effortless presence she embraces her womanhood. She makes the dress her own.