PARFUM SAMPLER

Thank you — you’ve just joined The Virtue underground.

You’ve got the icons in your hands: 1987, Holy Smoke, Castro, Narcosis, and Back Beach.

Now it’s your turn to decide which one leaves its mark.

The Virtue HQ - Tucked away on the wild West Coast of New Zealand, our small team of three does it all. Every perfume, candle, and creation has been touched by our hands and conceived by our minds. Nothing leaves these walls without carrying a piece of us — crafted at the edge of the earth, made to travel anywhere.

HAND POURED

The Virtue HQ

Tucked away on the wild West Coast of New Zealand, our small team of three does it all. Every perfume, candle, and creation has been touched by our hands and conceived by our minds. Nothing leaves these walls without carrying a piece of us — crafted at the edge of the earth, made to travel anywhere.

1987

A perfect blend of tuberose, gardenia and jasmine, laced with white musk.

GO BIG

Holy Smoke

This is a fragrant kind of worship with a strong blast of frankincense and cinnamon, loose yourself in the breath of Holy Smoke.
GO BIG

Narcosis

This rose is dirty, a black out bloom.
Intoxicating, Hypnotic, Hedonistic.
A hit you can wear.

GO BIG

Castro

A stolen glimpse of another time.
Be seduced by Cuban Tobacco,
Rum and Violet.
The mystery remains, smoke lingers.

GO BIG

Back Beach

A smoky and moody blend, with a salty bite.

GO BIG
WE DON'T FOLLOW A FORMULA. WE FOLLOW OUR NOSES.
BORN FROM CREATIVE INSTINCT AND A DESIRE TO BREAK BOUNDARIES,
OUR FRAGRANCES ARE THE RESULT OF A JOURNEY, NOT A PRODUCT.
WE DIDN'T SET OUT TO CRAFT A PERFUME; WE SET OUT TO EXPLORE.
OUR PERFUMES ARE SECONDARY TO THE STORY, THE MOMENT.
THE FREEDOM TO CREATE WITHOUT LIMITS.
IT'S NOT ABOUT FITTING INTO A MARKET - IT'S ABOUT CAPTURING THE RAW, CHAOTIC BEAUTY OF LIFE AND ART.
JOIN US FOR THE JOURNEY - WE DON'T KNOW WHERE WE'RE GOING.
BUT WE KNOW IT'S THE WAY.